WhatsApp marketing involves using the WhatsApp messaging platform as a tool for promoting businesses, engaging with customers, and facilitating communication. It leverages the popularity and accessibility of WhatsApp to reach a wide audience and deliver personalized messages directly to users’ mobile devices. WhatsApp marketing offers businesses a direct and intimate channel to engage with customers, drive sales, and enhance brand loyalty. When executed strategically and responsibly, WhatsApp can be a valuable addition to a comprehensive digital marketing strategy, enabling businesses to connect with customers in a more personal and meaningful way.